Renovate Your Marketing

October 21st, 2011 | Posted in Business by

Marketing is one budget item that often gets cuts during a down economy. Yet the most important thing you can do in a down economy is MARKET. Whether you are a business owner or a business professional – marketing is a MUST! Below are some low-cost or no-cost ideas for marketing your business and yourself.

Use LinkedIn. This free resource is a great way to maintain connections with your current clients. Staying in touch with our clients is part of marketing and it is more important than ever before. Check out my profile at

Use Twitter. Twitter is also a free way to connect with your current clients and connect with potential clients. There is value in Twitter. It’s a tool that takes a while to get used to. And you may need to play with it for a while to find a fit for your business – but persevere. Twitter is the up and coming way to connect. Make time to figure out how to use Twitter in your marketing mix – it’s FREE. Follow me at

Use Facebook. Facebook can be a great marketing tool. Once you have a personal profile you can add a page promoting your business. Check out my page at and then create one for your business as well.

Write Articles. There are thousands of publications that need content. Local newspapers, industry newsletters, blogs, ezines and various websites are always looking for great content. Write articles about your industry for the general public. The object of these articles is to establish yourself as an expert in your industry– not to promote your business. Establishing and affirming yourself as an expert is an excellent way to market.

Attend local networking events regularly. I know you are busy – we all are! Yet we NEED to make time to networking. Networking is the key for growing a business and/or developing a career. Make a point to get out at a minimum of a few times a month to network.

Participate in community service. As a business owner I regularly participate in community service. You can adopt a highway, volunteer at the chamber or sponsor community events. By doing community service people see you as committed to the community and they believe you are in business to stay.

Delight your customers – every time. We can no longer just sell a project, do the work and move on. Customers are increasingly selective and they want to be “delighted” not just served. Set up company policies that take customer service to a new level. By delighting customers you will generate a buzz with word of mouth advertising.

Enlist other to help. Partner with other companies in your field to do joint marketing, hold local events or link to each other’s websites. There are many creative people in the business – ask for help.

Use your current contacts. Continue marketing to your clients on an ongoing basis. Try to make some type of contact with your clients at least four times a year either through email, personal contact or a mailing of some sort.

Write an email newsletter. This is a low cost way to stay in front of your database. Just make sure the newsletter is not all about you and your company. Add interesting news about your industry, provide useful tips and make it fun.

Offer free seminars. You can offer free seminars at local trade shows in any industry. This is another way to provide valuable information to the public while establishing expert status.

Make marketing a priority today!

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