11 Tips for Managing Your Brand

February 25th, 2016 | Posted in Marketing, Personal Development, Social Media by

thuong-hieu-brand‘A brand that captures your mind gains behavior. A brand that captures your heart gains commitment.’  Scott Talgo, Brand Strategist

  • Realize you are a brand. Many of us don’t think of ourselves as a ‘brand’ but we are. Take time to really think about your brand or what you want your brand to be. What’s your brand saying to others? What do you want it to say?
  • Clearly define your brand. Your brand requires a BIG vision. A clearly defined vision leads to a clearly defined brand. Start with a big vision and then take your brand from there.
  • Make a good first impression. Everything you do, say, write, drive or wear says something about your brand. First impressions are important. We make first impressions via email, on the phone and in person. Make a good and lasting impression EVERY time – your business depends on it.
  • Manage the non-verbals. What you’re not saying is just as important as what you say. What does your body language tell others? Ask for some feedback from people you trust. We often miss the nonverbal cues we give off.
  • Be authentic in your brand. Do what you say and be who you are – all the the time. Others are watching you and people spot a phony immediately.
  • Manage your online brand. Google yourself and see if what comes up is what you want to come up. Make sure you regularly update sites you participate in. Your online brand has huge potential – use it wisely and deliberately.
  • Ask for feedback. Ask people you trust to give you feedback about your brand and your image. When they think of you what three words come to mind? How do you impact others? What do they see as your weaknesses? Asking for feedback can be scary but it’s worth the discomfort.
  • Use affirmations to build your own self image. We must manage our self image no matter what. Our own personal level of confidence will dictate what’s possible in our world. Our level of personal confidence is directly related to how people perceive our companies.
  • Remove perfectionism. Perfectionism gets in the way of building and growing a brand. We’ll never be perfect. Don’t let perfectionism get in the way. I had a motto for a long time written in my office it said, ‘done is better than perfect’. It was a great reminder to me each day. Things will never be perfect – so accept it and move on.
  • Make brand management an ongoing endeavor. Do something every day to build brand “you” and to further brand your organization. Read books on branding, attend webinars, ask for help – do something small each day to stay involved in building your brand. Branding is an ongoing endeavor.
  • Say it, say it louder and then say it again. Branding is all about being consistent with our message and repeatedly getting it out into the marketplace and within our organizations.
  • Review your branding strategies on a quarterly basis. Ask yourself these questions. Is our brand consistent? Is it relevant? Do your employees and clients know what your brand is and what it stands for without us telling them? How is our brand holding up to our competitors? These are just a few questions to get you started when you take the time to review your brand.
  • Make branding FUN. Marketing is fun. Creating and building your brand is really about putting your personality on your business – and that should be fun!

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