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Simple Ways to Manage Your Marketing

February 4th, 2016 | Posted in Business, Marketing by

hero-dm-ht“Marketing is not an event, but a process . . . It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.” Jay Conrad Levinson

  • Realize marketing is a must! No business will survive in the long run without a purposeful marketing plan.
  • Write a simple marketing plan to start. Expand on this as you grow. This should be a working document.
  • Manage social media and online marketing. This can be an overwhelming task. Start small with one or two sites.
  • Use testimonials. Testimonials are the best form of marketing their is. If clients are willing to write down why someone should hire us and what their experience was – we should use this as a marketing tool. And the best part – it’s free!
  • Take advantage of free publicity. There are hundreds of opportunities to write articles, be involved with something newsworthy or share your expertise. Keep your eyes open for opportunities to market yourself for free.
  • Hire help only when you’re clear about your brand and can afford to invest in the next step.
  • Know your elevator speech . When people ask you what you do – you NEED to have an answer. Craft an elevator speech and know it cold.
  • Use your network – the people you know are the best place to start marketing yourself too.
  • Ask for help. People really want to help. Ask people who have successfully marketed their business for help and ideas.
  • Network, network, network! People know people. Get out there and meet someone new.
  • Keep your website fresh! Your website is your biggest marketing tool – keep it fresh. If you’re going to invest in marketing – your website is a good place to start. t
  • Have fun with marketing! Marketing should be fun – it’s about building relationships with potential clients and growing your business

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